The company ' Mamba ' completes testing of massively multiplayer online social game (MMSOG) LoveCity, developed in conjunction with IT-Territory. The project, submitted as unique in its kind, aims to further monetize the user base ' Mamba ' and, as expected by its founders, will generate about $ 100 thousand. on a monthly basis by the summer.
The game is designed for users Mamba. py, and is available at city. mamba. ru no additional registration. So far, judging by the counters on the LoveCity, joined the game for more than 300 thousand. users, the vast majority of them - female.
According to the President ' Mamba ' Nikita Sherman, the game ' imprisoned ' in the first place at the girls, so its design and interface have tried to make as clear and simple. ' The game is designed for mainstream users, not gamers ' - he said.
... players during the 2008. In addition, the game - it is additional income for the partners ' Mamba ' - says Sherman. This is the most modest projections - at a press conference at the start LoveCity he said that after the integration with all partner sites (at first small, then large portals), according to his expectations, the game will join about half of the nine millionth audience ' Mamba '.
Earning the creators of the project ( which is controlled by a joint venture ' Mamba ' and IT-Territory) are planning on paying opportunities for players and sales of in-game advertising space ( in all possible formats). One of the first advertisers was the network of movie theaters ' Formula Kino ...
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